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So you want to get online? We’re here to help!

Our quick guide’s goal is give you a starting point of sorts when making the decision to get a website built. Often times it’s a bit overwhelming when trying to get online as there seems to be a great deal of information to sort through. Our goal is to simplify the process as much as possible for you.

Below are some resources to help get you started in the right direction. Obviously the things listed below we will research in great depth for you, but at least you’ll get your feet in the water and know the direction we’ll be going with you.

You can also download a summary of some of the points presented below by clicking here.

Step 1…Determine your site’s purpose and target audience.

For most this is very obvious. But take time to give it thought. Is your site going to inform? Are you selling a product? Is it a marketing tool for your business? What is the number one take-a-way message?

Who is your target audience? What content will you provide that will make you stand out from your competition? Are you providing new and updated information that will draw your audience back again? What would interest them? Think from their perspective for a moment…why would you want to visit the website you want built?

Step 2…Study your competition.

See what your competition is doing…what are they doing right? Google keywords that you think people would search for to find your site…what comes up when you do? Obviously this will be very preliminary and we will help you a great deal more, but it will provide you with a starting point.

What sites represent the strongest and the weakest competition in your field? Are there other sites you like the look and feel of and why?

Step 3…What do you envision to your site to be like?

What will content will make your site unique? Do you have logo? Do you have any marketing material already? How many pages/sections do you envision? Do you need control over the site through a CMS (Content Management System) to maintain text/graphics? How many pages do you forsee?

Step 4…How will you get others to know about your site?

Do you already have a marketing plan in place (radio, newspaper, printed media, etc.) so people can find your site? As a side note (and a very important note), sometime businesses assume because they get a website built they automatically will get a lot of traffic to their site and achieve their goal. Or sometimes people assume that their site will automatically be found because they’ve got some keywords in their site. With so much competition for search engine placement, just having a Search Engine Optimized website built today will not ensure traffic tomorrow. But this is where we come into play…helping you develop a marketing plan online that will drive traffic to your site both today and for the long-term.

Contact Us to get the process started…our free over the phone consultation will help you decide what you’ll need to get started.

Again, if you would like to download a brief questionnaire outlining these questions so you can look them over, click here.